Brand Naming for Natural Functional Foods Products

Naming natural products can be a challenging task. Fruit Essentials® extracts Omega-3 fatty acids from fruit seeds and then re-fortifies the dried fruit. We developed the names FortiFruit® for the fortified fruit product family and OmegaMix® for their application into trail mixes and other similar products.

After creating the harmonious brand identities, we collaborated with Hanna Design, who designed the packaging that jumps off the shelf.