Branding Strategies for Seasonal Decor Products
United China Plastics (UCP) is a very large manufacturer of a multitude of products. We worked with executives in their seasonal decor division to develop a brand name and identity system to better promote their products to retail industry buyers, and potentially reach down to the consumer level.
The identity was carried out on multiple print materials and environmental graphics in their showroom. A few of the unselected brand design directions are also shown below.