We’ve worked on a few projects for Great Clips, a leading hair salon franchisor in the US. On a few projects, we’ve had to create logos for sub-brands that married well to their global branding objectives and met their standards.
The Your Place @ Great Clips logo was designed for an onboarding project for the corporate communications department. We married the “YourPlace@” type with the company’s principal typographical identity, in an approved typeface and color scheme compliant with their identity standards. For more information about this project click here.
The QuickClips sub-brand identity required a far less formal approval process as it was created for a video projection. The client needed a logo that could be animated and other graphics to support the transitions and typographical requirements for the project.