This client came to us needing a brand identity and some initial print and packaging designs for some animal health products. The original name of their primary horse supplement product was MitoBites™, and their marketing angle was that the nutrients within empowered the cell’s mitochondria to produce energy more efficiently.
There was no changing the MITO direction, but we recommended they consider a more suggestive / descriptive term such as MitoTreats™ instead of MitoBites™. The client agreed, and also extended their product line with dog supplements, which required a revision to the logo.
We helped them solidify their tag line and secured a few stock photographs for the initial rounds of design with the intent that they will produce their own assets at a later date.