As a brand designer, it’s rate that you get to work with a palindrome, so we ran with it with the ARRA brand. In the final design approach we took, the principal brand mark has a mirrored image of the palindromic letterforms. It was important to the client that the overall style of the brand identity be designed using elements from their heritage of Southwestern Native Americans.
ARRA Naturals was designed as a parent brand for a line of skin care products. This line is currently in development, so we will update this project when more work had been completed.