Pizza Company Branding, Marketing & Commercialization
Quick Fresh™ is one of our freshest complete commercialization projects. We’ve developed a comprehensive launch strategy, including many aspects of the business development process for this franchisor operation.
The company serves multiple specialty markets and needed a strong iconographical identity that was easily remembered. We’ve established a solid branding framework and chose not to go with many of the visual styles traditionally associated with big pizza brands.
We produced a number of logo variations in a comprehensive brand identity style guide. A few examples are shown below:
As you can see, the logo needs to be versatile to fit a variety of mediums. Additionally, the company’s primary focus will be in the pizza market, so we made appropriate versions of the identity to include the word “pizza.”
This is a live project. More information will be added to this summary as it comes to fruition.