Media Craft Communications is a longstanding video production company in Minneapolis. We developed a iconographic brand identity that married the traditional film icon with the concept of digital production. The logo also has the ability to be animated for use in their video productions. The objective for the typography was to allow it to be strong enough to stand on it’s own.
In a project like this, we generally present the client with multiple logo design directions to select from. Below are what we call “sketches” of some of the additional conceptual directions we could have taken the identity.