This natural products company needed a simple shopping cart solution to integrate into the website without re-developing it in a standard e-commerce platform.
The company serves both consumers and the food ingredients industry, so we designed the site with tabs to highlight the 2 different offerings of the company. The intention of the brand mark was to create an icon that is memorable, recognizable and leaves an impression, so we left a large area to display it with prominence. Adjacent to that is a variable image are that changes per page. We focused on bright, attention grabbing graphics to convey each concept.