As LED lights spread into the seasonal decor marketplace, their bluish “white” tint didn’t meet the “traditional” warm white expectations of customers. This client had an LED product that matched the color of incandescent bulbs, and wanted to use the word SMART in their name. In addition to the color matching of the warm white, they were also able to match other various colors in the spectrum of traditional multi-color incandescent bulbs.

We developed and executed a brand strategy that encompassed the objectives of the LED lighting and decor products, as well as some ancillary creative avenues to bring prominence to the unique selling propositions of the products (answering why they were SMART).