Synergy. We like the word. After friends who were naming their new salon called us for a logo, we began the process with an extensive typographical exploration. We noticed that the circles created by the capital “S” and the lowercase “G” were similar and created a natural space for the word SALON.
With just a little tinkering and moving the letters around, we were able to balance the wordmark, but we felt the overall identity needed more than just typographical handling. The visual concept of synergy supplements the type be being placed behind it and as a textural element. It was created using 8 of the capital “S’s” in a mandala-like arrangement.
As we were designing the logo, we also addressed how the logo might be modified when they add spa features in the future. We also explored a number of color handling variations within the palette the client chose.