Referent is a vodka that infuses horseradish to create a unique flavor. The horseradish also gives the vodka a yellow tint.

We designed an identity and bottle that worked with the bottle.

When a client comes to us requesting the design of a brand within the context of its packaging, we do our best to simulate the packaging’s final appearance when we create the presentation. The final logotype is at the top above, with 5 of the directions below it. The one on the right was chosen, and here you can compare it to a photo of the final packaging.

The vodka is infused with horseradish which gives it a “dirty yellow” tint, and provides the opportunity for a white ares on the bottle to really stand out. The unique typeface chosen for the principal identity provided for an interesting texture on the backside of the bottle that catches your eye as you move past it.