Luke Studios is a photography studio in Minneapolis that produces photos for both commercial clients and consumers. As part of the requirements identification process, it was determined that the various audiences needed different sections of the site and for the content to be optimized for each psychographic profile. This was far from where they started, so we developed a multiple phase branding strategy to section off their different objectives. In the first phase, we broke apart the weddings division from the main site. As progress continues, we will update this page to reflect the new strategy.
The site was developed in WordPress with a completely handcrafted, custom theme. The theme allows for variability in the divisions and has a robust set of integrated tools that make it come up at the top of Google in focused local searches.
You can learn more about the branding of Luke Studios in this project post.