Our Capabilities

There are brand consultants and there are marketing communication agencies. And then there’s Inveniam. We’re a powerful hybrid that combines design and brand strategy with a refreshing take on integrated marketing. That lets us draw on an array of skills, disciplines and ideas to build both compelling brands and bottom-line results.

We deliver a wide array of communications solutions – from authentic logos to effective marketing strategies, elegant web presences to targeted print pieces. We’ve worked with businesses, organizations and entrepreneurs worldwide.

The need for powerful, relevant, compelling integrated communications has never been greater. Our work is guided by deep, ambitious thinking and grounded in the particular needs of each client. Our partners are fluent in the language of art and information, conveying complex messages through skilled synthesis of image and type.

What we do best is take really complicated information and make it simple. We make the complex clear, and we find ways to do it that are fresh, exciting and appropriate.

Please feel free to take a closer look at our practice areas below. Let us know if we may fit your needs.

 


Branding


Branding is a balancing act of decisions that impact the bottom line.

Brands, like bridges must be engineered. Our mission is to design and build the structural foundation upon which your brand will rest and from which it will rise to category leadership. Brand design is not completely a visual thing. As artists, we are more like architects than we are painters.

The process of brand design is solving a problem. We thrive in the highly challenging world of brand design. Not design for design sake, but design that needs to sell a product, service or philosophy.

In it’s simplest form, a brand is a promise you make to consumers. At the same time, a brand is nothing more than a perception in the customers’ minds. Customers rate the value of your brand based on the subconscious impression it makes.

» See some branding examples in our portfolio

Our primary areas of focus are as follows:
  • Brand Strategy
  • Brand Identity Development
  • Corporate Identity Development
  • Brand Naming
  • Concept Development & Core Messaging
  • Packaging Design
  • Corporate Collateral Design

 


Marketing


Complex demands require skillful solutions. We offer creativity that accomplishes something.

Inveniam conceives and designs campaigns across all media.  We blend strategy, messaging and design to produce dynamic, sophisticated campaigns that command attention.

It’s not just what you do, it’s how you do it. Consumers are more sensitive, and less sensitive at the same time. They’re quicker to judge, and quickly lose interest due to a bombardment of media in their everyday lives.

Companies must now communicate through a myriad of traditional and non-traditional storytellers and leverage every potential point of contact between the brand and the customer. You need high-end visuals to move audiences well past words alone.  We’ll teach you to look at marketing as the design of experiences; producing distinctive work that compels people to sit up and take notice.

» See some marketing examples in our portfolio

Our primary areas of focus are as follows:
  • Marketing Communications Strategies
  • Internal Analysis, Planning & Management
  • Online Marketing Strategies
  • Mobile Marketing
  • Print Materials Design
  • Media Conception & Development

 


Web + Interactive Media


Information design that makes the complex clear.

In this 24×7 Internet world, form and function walk side-by-side. We are able to create engaging user experiences by combining new technologies with sophisticated design aesthetic.

When we start working on a digital project, we consider the presentation: how to make the user interface attractive, clear style and easy to navigate. We also focus on the application: how to function smooth, stable and secure.

A well executed website (or interactive piece) is among the most cost-effective business tools a company can leverage. But just like all advertising and selling mediums, the web is a business tool that really must be made use of correctly for the very best results. This requires a marriage of strategy with principled design and technical execution.

» See some web + interactive media examples in our portfolio

Our primary areas of focus are as follows:
  • Full-Service Website Design & Development
  • Interactive Media
  • Information Architecture & Site Modeling
  • Web & Marketing Analytics
  • Online Communications Strategy

 


Commercialization


Innovation. Business as usual.

We partner with ambitious companies to tell compelling stories, build authentic brands and develop unique business models.

Our expertise is centered around helping companies make better branding and marketing decisions. Whether you are starting from a napkin sketch or have a product you want to re-develop, we can assist companies in all stages of development. We can also position a company for an IPO or an acquisition.

» See some commercialization examples in our portfolio

Our primary areas of focus are as follows:
  • Product Launch Planning & Business Model Development
  • Venture Capital Solutions
  • Brand Platform Development
  • Integrated Marketing Communications
  • Online Business Strategy